The success of any writing campaign is strongly dependent on the so-called “hooks”. A hook is specific literature and a scientific method to get the attention of the readers. If you know different hooks and use them properly, you’ll easily compose any piece of writing, including a case study.

Hooks are mostly presented in the first writing part of a paper, which is an introduction. If you win the attraction of your audience, your research will be definitely read to the end. Accordingly, you already realize the full potential of this important method.

There is a great variety of hooks, which are suitable for a case study regardless of its topic and academic sphere. Your hook may be:

  • Exciting;
  • Surprising;
  • Thoughtful;
  • Intriguing;
  • Provoking;
  • Personal;
  • Dramatic;
  • Confrontational, etc.

It’s essential to select the most appropriate kind. A lot depends on your own methods of persuasion and writing skills. One should know about the qualities of hooks. Your readers will expect to find the following properties:

  • Relevance;
  • Novelty;
  • Secrets;
  • Promises;
  • Intrigue;
  • Perspectives;
  • Amazement, etc.

Your hook should include at least one of these properties or combine several. In the meanwhile, we’d like to focus on concrete kinds of hooks. We have created a list of 10 most effective hooks for your case study. They’ll be highlighted in the next section.


Our Effective Hooks

There are 10 hooks willingly provided by a professional case study writing service, which can help you to create a real masterpiece like an expert:

  1. Use visualizations. It’s important to apply to the senses of your readers. One of the best methods is to use visualizations. Our mind perceives quicker if we use our eyes. Some people have some difficulties with imagination. Therefore, visual evidence will greatly assist them. You’re welcome to use pictures, tables, graphics, etc. If it’s a presentation, use a slide show or videos.
  2. Operate with statistics. People require numbers. This is an effective and essential proof. Your introduction may contain statistical numbers. Everything depends on your topic. If this is history, you may mention the strength of armies, losses from each side, etc. If this is ecology, you’re free to introduce the number of natural catastrophes and their victims. Make sure your information sources can be trusted.
  3. Tell a story. Storytelling increases the number of the audience by 26%. This technique brings relaxation and doesn’t bother minds with complicated terms and unknown words. Write with emotions, which are close to your readers. Relate your story to the main question. Thus, you may tell a story about time management. Tell that you continuously ran out of time and afterward, developed an effective system that allows fulfilling tasks quickly.
  4. Take them by a surprise. Try to find unique data and reveal it to your audience. Find something shocking, which was unpredicted by most people. This will surely ignite the real interest in your study. Engage your readers mentally. Use their imagination and tell what outcomes this data may have.
  5. Make them laugh. If your topic is very important and promises a lot of complicated data, this scares off your readers. Bring some relaxation and lighten their mood with the help of humor.
  6. Imply action. Use special phrases that show how important your readers are. These may be “We will…” or “We can…”. They involve your readers and bring inspiration.
  7. Interact with your audience. Work with your audience. It’s necessary to show your readers that you care about them and that their thoughts are important. Ask questions that make them thoughtful and make them think about your project seriously.
  8. Use a quote. Another effective method is to use a quotation. This may be an inspirational, meaningful, or astounding quote. Of course, your quote is expected to be related to the studied theme. It’s likewise good to quote a famous person who is well-known to the masses. Thus, some people may enjoy your project because you quote some of their favorite writers, celebrities, scientists, etc.
  9. Use a rhetorical question. Your audience may participate with you through rhetorical questions. This is a pretty simple but really effective technique. This sort of questions doesn’t need an answer because everyone understands the plain clarification. This technique likewise helps your readers to understand what you are going to disclose in your research.
  10. Give them anxiety. Another effective way to captivate your readers is to implement the elements of anxiety. You may remind them about their fears and worries. For example, if you cover some acute political, ecological or social issue. Apply to their feelings and mention how essential the problem is. Give some unfortunate predictions. If there is no clue to resolve them, we may expect great troubles. Luckily, your research can provide the needed salvation. Thus, your readers will be interested in the possible remedy to their disease.

These were 10 great hooks, which can easily fit in your case study. Of course, there are a few more. Learn them too if you feel you need them.

Amongst other possible hooks, one may remind of courage, fears, or responsibility. For example, some people prefer to flee. The others decide to stay and fight back. Which type are your readers? Leave them some food to chew on.

Don’t forget about superlatives. They have great power. Begin with your title, which may contain such words as worst, strongest, best, etc. Use them in your introduction too.


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