We might live in a digital world, but non-digital advertising remains just as important as ever. Plenty of businesses take their eyes off the ball when it comes to the world outside of a computer or smartphone screen, despite the fact that there are many simple and cost-effective ways to reach a greater audience than that which is available through the internet.
The number one principle of promotion remains the same; get your brand seen where your target audience will see it. If your clientele isn’t online all the time, then how will you reach them? Believe it or not, but not everybody spends every hour of every day on Facebook.
People go out, they socialize – and here are the four best ways to reach them non-digitally.
Hard print advertising
Contrary to popular belief, print advertising does still work. From brochures posted in a mail drop to flyers handed out at a pop concert or sporting event, if you identify where and when your target audience will be gathering somewhere, you can approach your audience with advertisements. The same thing goes for newspaper and magazines. If you are a shop that specializes in soccer equipment, take out an advert in a soccer magazine to reach people who may have a need for your services. Finally, if you have a company vehicle, think about a branded decal. That way, even when you are driving from A to B on a job, you’ll still be advertising.
Use a business card
The world of business has been using the concept of the business card to help strike up relationships for years. This little 3.5 x 2 inches piece of the card contains your name, what you do and how to contact you, normally via phone or email. These are handy to fit into a wallet or stick onto a fridge when a potential customer needs the services you can provide then they’ll have your details all ready to hand and know exactly how to contact you. Making business cards is quick and easy to do thanks to services such as ID maker.
In today’s modern world, people are far more likely to trust a referral from somebody they know over an anonymous user they’ve never met on Facebook or Trip Advisor. That is why referrals remain so important to a business. If you can deliver great customer service and get your clients talking about it, then the business will soon be rolling in. Word-of-mouth advertising is not only free, but it is highly effective when you deliver quality service.
You can get your name out there by becoming a valued part of the community. Whether this is sponsoring a local sports team or having a stall or float at a summer fair, getting out and about is a great way to gain new business. You can talk to potential customers face-to-face, show them what they do and even offer free demonstrations of what they can expect from you. We may live in a digital world, but nothing beats getting out there and physically meeting new people to do business with.