What have you decided you’re going to do differently this year that will make your more successful, more confident, and just all around better? It’s all too easy to get into a comfort zone of doing what works rather than taking new risks and do what challenges us. So, I challenge you go out on a limb and start that one thing that you’ve been holding back on. Now is the time to get started – so go!
One of these things should be personal branding. I heard this years ago and it always stuck with me. You are a brand. You are advertising yourself to the world everyday, and successful men see it like this.
Females typically have their built-in communities where they network or discuss books or whatever else that’s on their minds, while it’s harder (and not as likely) for us men to plan a time to get together. But when it comes to building our brands and businesses, we have to get creative with how we do things and make it happen.
Here’s some quick tips to start. A much bigger guide coming later.
1) Get Business Cards
If you are thinking of starting up your own business this year or even want get a side hustle going, then branding is key and you need to know how to reach your audience. First, it’s best to get some business cards. Don’t try to go overboard with graphics and images. Clean and simple is best. Put your name and contact info on them and that’s all you need, unless you already have a logo you want to add.
Even if you don’t have a job or plan on starting a business, just having this addition to your personal brand is a huge advantage over other dudes.
2) Utilize Social Media (Correctly)
Social media is here to stay, and it’s one of the most powerful tools when it comes to personal branding.
Any social media accounts that you use only for personal reasons, do NOT use as part of your brand. Think of what applies business-wise and keep that separate from your analysis of football or your proud beer-drinking habits. Keep in mind there are going to be potential clients and your peers looking at your brand messaging, so make sure you’re not posting pictures or tweets that are going to be overtly offensive and turn someone off from doing business with you.
3) Get Some Signage
Next, you might want to think about getting some signage. Consider co-working or renting your own office space outside your home. If that doesn’t fit within your budget, then you can make your car a moving branding message. You can make your own sign through inexpensive vendors and customize it based on how it’s going to be used. If you’re called on to speak at conferences or networking events, it doesn’t hurt to have some kind of small signage too that represents your brand and what you do.
4) Network Like a Boss
If you’re not sure how to connect with other small business owners or entrepreneurs, get your own group going. Networking is one of the best ways to get leads to new clientele. No one wants to talk about work when you get together to watch sports or at Friday night happy hour, so if you dedicate a specific time for when people can pitch their business with a meet and greet every few months, if not more, this can really lay out your goals and increase the number of opportunities you have.
Mastermind groups are one of the biggest tips given by successful men, and for good reason. To learn how to form a solid mastermind group, check this out. Don’t want to start your own? Head to Meetup.com and see if there is one in your area.
5) Look The Part
Always present yourself the way you want to world to see you. In our podcast episode with Aaron Marino we talked about who always dressing sharp is a key to success. For good ideas head to places like East Dane’s Style Guide, the shops or GILT. They have designer brands for extremely cheap prices and new sales everyday.
No matter what you do, do it with enthusiasm and dedication. Women like a man with a plan. Pay attention to the details. Get behind your branding. And, prove your worth.