15 Essential Tools for Every Entrepreneur

15 Essential Tools for Every Entrepreneur

You have realized your dream. You are about to launch, have already launched, or are ready to expand your business. And you are busy – too busy. There are never enough hours and you are stressed.

But, this is your dream, and you will do whatever it takes. How about easing some of this work and stress by using some amazing tools that will streamline so much of what you need to do? Here are 15 of them that are simple to use and that will easily fit into your toolbox budget.

WordPress

Wordpress

This is first on the list because it is really an all-in-one tool for website and blog design, as well as SEO strategies. There is almost nothing you cannot do with WordPress, and it keeps getting better.

You can design your on site in minutes, choose phenomenal themes, fonts, add media, get a company email address, and set up a business blog, all at one place. Many of the features are free (e.g. blog setup) and you can add plug-ins that will you connect you with social media, engage your target market, and generate the traffic you want.

The possibilities are almost limitless. Rather than have your web presence scattered among several different tools, this lets you coordinate everything from one pace.

Animoto

Animoto

Videos are a great, engaging marketing tool for you site, blog and social media. This extraordinary tool lets you easily create videos from photos, other video clips, voice, and music. Totally professional looking!

TermsFeed

TermsFeed

You no doubt have used some legal services to get yourself started. But you don’t have to pay a lot for other legal documents you need – privacy policies, refund policies, terms and conditions, and so on. You can create your own with this tool.

Bunchball

Bunchball

Gaming – it’s one of the biggest draws. Now you can use gaming to promote your brand and product/service by creating games to engage your target market

Smart Custom Writing

SmartCustomWriting Service

Content is just critical in promoting your brand, on your site, on your blog, on all of your social media. Get the tips and skills you need to write and edit content – it’s expensive to outsource when you can do it yourself.

Tiny JPG

Tiny JPG

The more media you add, the slower your site may become. This tool allows you to compress JPEG images without losing the quality, by as much as 60%.

Google Analytics

07_-_google_analytics

Free to use, absolutely essential for any business. You can track traffic, shares, bounce rates, what pages are working and which are not, unique and return visitors, what devices are being used, what time of the day you are getting the most traffic, etc. this data is all present in easy-to-read reports and can really help you improve your web presence, your site, and your marketing campaigns.

Google Trends

Google Trends

This free tool gives you information on the most popular search terms being used in your business by geographic location.

Shopify

Shopify

Everything you need for e-commerce and to establish an online store – great storefront designs, payment processing, shopping carts and more. So easy to use.

Dropbox

Dropbox

This is the best tool for backing up your files and other data in the cloud, with the ability to share them with team members, customers, and anyone else. Having huge chunks of data saved elsewhere means you have access to them anywhere on any device.

Survey Monkey

Survey Monkey

Another great tool for engaging visitors and followers. The free version lets you create a certain number of surveys, but for a really reasonable fee, you can have unlimited use.

CoFounders Lab

CoFounders Lab

If AngelList is a bit too sophisticated for you to be competitive, here is a site that matches entrepreneurs with people who are looking for a partnership in a startup or existing business. Matches occur via business niches.

Hubspot

HubSpot

Nothing happens until visitors come to your site and become engaged. This is a sales and marketing program that helps you attract those visitors and convert them. There are tools within the large tool for marketing on social media, through emails, through content, SEO and more – kind of an all-in-one marketing campaign box.

Google Remarketing

Google Remarketing

If you want to get a second-chance at marketing with those who have visited your site, then re-targeting is the way to go. You can place ads on their Facebook feeds and other places they visit frequently to remind them of what they looked at on your site. This is a pretty effective strategy if used correctly, and the Google option is great for beginners at this.

MailChimp

Mail Chimp

A nifty little tool for managing your email lists, designing content for those emails, and for sharing them across all social media platforms. And you can track the results – who opens, when they open, etc.

You may not need all of these tools this moment. But keep this list – when you do need to add to your repertoire of management and marketing strategies, they are all covered here

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